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| English: Cat litter in box (Photo credit: Wikipedia) |
Recently, Waiora settled a class action lawsuit when it essentially admitted that they had been watering down their product, something called "Natural Cell Defense", or NCD, which supposedly contains "zeolite", derived from volcanic rock that balances your pH and helps your body purge toxins.
What they don't tell you is zeolites are mined out of earth to the tune of 3 MILLION TONS PER YEAR.
How much does your little bottle of NCD contain? Supposedly 2500 mg (that's milligrams)
Except it doesn't even hold that much in reality, hence the class action lawsuit.
With one of the more abundant ingredients on earth, one wonders why would any one cut corners when produce stuff containing zeolites, but apparently Waiora managed to do so, for unknown number of years.
Apparently somebody tested a batch of NCD in 2010, found it to contain LESS THAN 10% of how much zeolite it was supposed to contain. (150 mg when it should be 2500 mg) The company refused to admit it had been watering down the product for years, but in a few months, the product looked and tasted very different. The consumers got a lawyer to hit Waiora with a class-action lawsuit in 2012, and the case was recently (April 2013) settled for 12 million (Waiora will ship 3 bottles of NCD to everybody who ever bought one).
What they also don't tell you is zeolites are usually used for laundry detergents and cat litter. It was mined at the rate of over three million metric tons PER YEAR. It's hardly any sort of magical ingredient.
While zeolites do have the power of holding some positive ions rather loosely, which makes them useful for filtering / absorption applications, ingesting them orally is only proven to help with diarrhea, little else. It *may* have some chelating effects but that is unproven.
But we're actually not here to debate the "power" of zeolite. It's unproven to have any effect inside the human body other than to dry out the intestines. Any 'detox' or such claims is fantasy and UNproven by scientific studies.
Oh, the irony! Get short-changed for stuff that's very abundant in earth!
http://behindmlm.com/companies/waiora-settle-water-product-lawsuit-for-12m/
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