Consider this... What do Christianity and Islam say about women working? Their view is that women should stay home and mind the house.
All three texts—the Old Testament, the New Testament, and the Qur’an—invariably stipulate women’s religious duty of submission to men. In this view, women are deemed subordinate to men, with their legitimate roles invariably exhausted inside the home. (huffingtonpost 11/07/2014)Consider this... Did you know that Mormons are into generosity and sharing? Did you know that Utah, home of the Mormons, is home to many of the largest MLM companies in the world? NuSkin, doTerra, USANA, and dozens / hundreds of smaller companies...In fact, five of the top 50 MLMs in the world are based in Utah.
This is no accident. According to Dr. Jon M. Taylor, a Mormon, and a former MLM participant, now MLM investigator, MLM is designed to emulate / co-opt the Mormon style of sharing / proselytizing.
When you combine all these points, the conclusion is simple: MLM is designed to
1) appeal to women who wish to earn income (and thus be less subservient to men)
2) allow women to stay home and do their more traditional homemaker roles (so men can't object to it too much, as it's "only part time")
3) appeal to women who wishes to socialize and share (which is why there's gajillion "party plan" MLMs selling everything from plastic containers to sex toys)
4) appeal to Mormon's style of "sharing" their faith and co-opt it
5) appeal to people of faith, who are more inclined to believe in something before effects can be demonstrated
Indeed, MLMs nowadays seem to be specifically designed for suburban moms who want a 2nd income, and they have faith (backed by desire, and religion) to dump all their effort, despite losses, into doing something they believe they love.
And they are out proselytising the virtues of MLM... based on these exact points.