As a result, Vemma will have to change:
...prohibition of the sale of Affiliate Packs, and the linking or tying of an affiliate’s eligibility for bonuses or accumulation of qualifying points to their own purchases of Vemma product, whether through participation in the auto-delivery program or otherwise.
The injunction will also encompass the “Two & Go” Program, which falls under the above prohibition.In other words, buying drinks no longer counts as qualifying criteria.
What are the points to take away from this decision?
1. Affiliates are not customers
Affiliates' job are to FIND customers, and be compensated for doing so. They should not be customers themselves, who want product for product's value.
Yet there's no doubt that affiliates are making the purchases in Vemma. That leads us to the next item...