One such example of doublespeak is the appropriation of the term "sharing" to mean promoting / selling, and "selling" as buying.
According to the Vemma promotional material updated in late 2013, members are no longer representing the brand as "brand ambassadors". Members are instead, "affiliates" in affiliate marketing where member affiliates refer customers to the company, and earn some commission for sales they brought in. And affiliates are encouraged to buy some products as "some to enjoy and some to share". There are special bonuses for those who buy large starter packs. The following screencap is how it was explained on most Vemma affiliate sites:
|Screen cap from a Vemma "affiliate" website explaining what you need to do to get paid: BUY STUFF FIRST!|
Did you see the problem yet?
HINT: Your upline (who recruited you) gets commission for the stuff YOU buy, both the starter pack, and the monthly autoship.
Let that sink in for a moment.