Previously I've covered what constitutes
"due diligence" when it comes to an "income opportunity", such as a MLM. I then ran into an article at Investopedia that talks about 10 steps you should do before you invest in a company.
MLM crowd, esp. Robert "Rich Dad" Kiyosaki kept saying "own a part of the system" like an investor. Well, why not apply the same due diligence to a MLM? When you join a MLM, should you not apply the same sort of criteria on the MLM company?
So, here goes, with the questions slightly rephrased for more relevant. And there are a couple items that doesn't apply to MLMs as they are not public, but there are a couple items that are important.
1) How big is the company?
Most MLM companies are tiny, run by a few people. They will often claim that they run lean, and most of the work are done by you affiliates, but that begs the question... are you actually affiliates, or just not-quite-employees that have to put in your own money?
The size of the company is also indicative of how stable they are. BIG MLM companies like NuSkin, Amway, Herbalife, the ones that are public and had been around for many many years, have sales figures and other public info that you can look up. In general the larger the company is, the more stable its business model (and how trusted its products are). The fad-pills-of-the-week companies generally don't last more than a year or two.
The smaller the company, the higher the risk.
2) Revenue, Profit, and Margin
A publicly listed company such as the big MLM companies have figures you can look up, and you want a company that has steadily growing revenue, stable or rising profit, and good amount of margin (sales to profit ratio). This is even MORE important in MLM as that margin is what you get paid out of.
If this is a private company that does not publish any figures, then you will have nothing to research on, and this is a major risk factor.