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The answer is "Yes, some factions of Amway use cult tactics". Indeed, many MLMers found it much easier to use cult tactics to grow their downline than to do real sales.
But first, let us define what are cults, and cult tactics.
Cult: A system of religious veneration and devotion directed toward a particular figure or object.
In this case, the "object" is the business, or the "ideal" of the MLM business.
Cult tactics are designed to not only recruit more members to the cult, it is also designed to keep the members in the cult and never leave.
MLM "cults" are especially destructive due to the monthly autoship and/or monthly "qualification" purchases. Those add up to a continual drain of bank account of the afflicted.