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The median annual income for direct sales consultants in 2011 was $2,400, according to Amy Robinson, spokesperson for the Direct Selling Association. (quoted from Forbes article)
Yes, that's ANNUAL. That's $200 a month. Most people make NO money from MLM, despite their hopes and dreams, car bonus, financial freedom, blah blah blah. Lots of "retire young, have fun", millionaire by 30, blah blah blah recruiting around.
Do you know WHY they fail? They don't understand their role in network marketing. (And often, neither do you.)
Network marketing is still marketing, and marketing means SALES.
In sales, the objective is to introduce the product to people who may want it, then convince them they need it (without lying)
Finding the people who may want it is known as "lead generation" (and I don't mean recruiting downlines, just retail customers).
Convincing them that they need it and get them to open their wallet is known as "closing the sale".
As a salesperson, your job is to add value to the product, and value is more than just price.
Do you know why Avon and Mary Kay and NuSkin succeed? It's NOT just because their products are good. Their sales people were able to DEMONSTRATE the quality and value of their products successfully, at a competitive price and most have stock to be sold then and there. AND they often consult on what color goes with what skin tone, plus more makeup tips. Despite the cliche, products do NOT sell themselves, at least not at the beginning.
|Are you adding value to the products|
you are selling? Can you do more?
Think about it. The entire act of retail is to add value. Even your local corner store added value by making products available to you just around the corner instead of some supermarket or club store miles away. You will gladly pay a little more for the convenience of walking around the corner than driving 15 minutes to get the same thing at a supermarket.
Sometimes, you may choose to buy local rather than through Internet vendor because you know you can almost instantly drop the broken item off at a local store and pick up a replacement instead of hassle of shipping returns. The local stores are adding value by their physical proximity.
As a MLM salesperson, what value are YOU adding to the products? (as opposed to your competitors, i.e. other MLM grunts just like you? )
Very often, the answer is... absolutely NOTHING. Remember, a lot of the MLM uplines emphasize replication, i.e. make clones of themselves. They teach talking scripts (either in person or Youtube videos), not sales techniques, not customer service, etc. And since everybody is selling the same products, NOBODY STANDS OUT. And with Internet, there is not even any geographical exclusivity. You can and WILL find more than a few MLMers trolling the same pool for "customers", since they tend to spawn from the same social circles.
You are the Borg drone. You... all of you, talk the same, sell the same, act the same, move the same.
Thus, you all have the same odds, nothing to stand apart.
So what does that do to your bottom line?