Today's... example, Vemma. Their 2013 income disclosure can be access here:
1) The two graphs have DIFFERENT scales
2) The two graphs both use exponential scale instead of linear, thus de-emphasized the difference in bar heights.
In fact, if you regraph the same numbers, using a linear scale, it looks like this (go ahead, do this in Google Sheets yourself)
The red line has the SAME numbers as the Vemma graph, but using a LINEAR scale, combined into a single graph. The blue line is the percentage of all affiliates.
Roughly translated: vast majority of the company make peanuts, while a selected few made much much more... one made like 2.5 million in 2013.