Evil MLM: Revisionist History, Juice Plus Edition

Remember in the book 1984 by George Orwell, the government rewrites history when the policies change? "We've always been at war with Eastasia"? Turns out, MLM participants does that every day.

Just the other day, someone posted this to reddit's /antimlm subreddit

I have nothing to say about Bear Grylls. I do have something to say about the revisionist history though.

Notice where it says "juice plus has been tested and trialed for the past 40 years"?

That's impossible. Juice Plus didn't exist until 1993. This is from their own homepage:

All Juice Plus+ products share a common nutritional philosophy that traces back to our beginnings in 1993

Before 1993, Juice Plus sold water filters, air purifiers, and smoke alarms under the name "National Safety Associates" as an MLM. They swapped companies names in 1993 and changed focus entirely. It's a brand new company, but they kept the leadership, so they can kinda keep claiming they were founded almost 50 years ago (in 1970 under a different name).

I am NOT going to get into the bogosity of "juice plus cure my cancer" stories on Youtube. I'll just refer you to the article written by a real retired MD