But we know EXACTLY what you mean, Mr. Trump.
In digging through some info about the Trump University, I came across its sales playbook dug up by Politico a while back. And it has some interesting information in it. Basically, they don't talk to the media, they don't let the lecturers over promise (any such incidents are reported to main office), and they will use psychological pressure to push you into buying their more expensive courses...
Including a bogus urban myth, such as "most persuasive words... from Yale University"
On page 99 of the document, you can find this:
|Trump University Playbook, as posted by Politico.com, see URL on top|
The important part says:
The most persuasive words in the English language according to a study by the Psychology Department of Yale University are: You, New, Money, Easy, Discovery, Free, Results, Health, Save, Proven, Guarantee, and LoveExcept there was no such study. This is an urban legend.
The first version of this list had only ten words: You, Easy, Money, Save, Love, New, Discovery, Results, Proven, and Guarantee, and it dates back to 1963 in a column by "Bennett Cerf", who's legendary for coming up with apocryphal stories that there's more than a dozen mentions of him on Snopes.com, an urban legend (and debunking) website. He however, attributed the list to "big advertising agency". And there are signs that the list may have predated even that (as far back as 1961!) quoting a nonexistent "Marketing Magazine".
The version used by Trump University is from 1970 and first appeared in a column by L. M. Boyd and attributed to Yale university.
Except there was no such study. There was no sign of there ever was such a study at Yale. There was a "Yale Communication and Attitude Change Project" in the 1950's and 1960's, and Robert P. Abelson was a participant. If there was such a study at Yale, he'd know about it, and there wasn't.
Benjamin Zimmer and linguist and lexicographer, dug all this up in a week, through judicious research. The conclusion is simple... There was no such study. The list is bogus. It was made up.
Makes you wonder what else is bogus about the Trump University, doesn't it?