There are all sorts of "fortified" coffee, containing all sorts of stuff that's allegedly good for you, from Asian mushrooms (Lingzhi) to various uber(woo) fruits like Acai berries, goji berries, to various forms of vitamins. So it's really no surprise when someone made coffee with allegedly "all natural herbs" to raise your libido, eh?
Meet "Magic Power Coffee", world's first (and last?) aphrodisiac coffee.
Now, you may say, this is cute and stuff, but what does it have to do with MLM? Ah, but look at the words "income opportunity". Yes, this is a MLM.
Quoting from a recruitment website :
Start Your Magic Power Home Business Today Start as a Standard Associate for only $70.00 plus a one time $15.00 administration fee. Quickly break even, operate for FREE, and build your Home Based Business part time until it exceeds your primary income sourceFurthermore:
The Magic Power Coffee Home Business Opportunity provides multiple income streams. They are covered below.
Personal Enrollments:
Each time a member joins the home business opportunity via your invitation you are awarded $15.00 to $45.00 depending upon their membership level... To keep it simple and free, enroll three.
Matrix:
When you introduce and invite others to become members they too establish their own Home Business. You are accredited through a 3 X 10 matrix system for those who fall within the three positions below you. ...
Matching Bonuses:
Matrix Bonuses are percentage matched down 6 generations of each individually sponsored member
Retail Sales:
Retail sales of Magic Power Coffee and the Magic Power Product line generate commissions...
Leadership Pool:
3% of the entire company product are sales set aside and distributed proportionately as you reach certain milestones. The Tour will explain this best, but the award amounts are substantial.
Thus, there is no doubt this is MLM, right? Except the product is ILLEGAL, as it is NOT all natural, as it claimed.
The product claimed to contain only aphrodisiac herbs like goat weed, ginseng, yohimbe, and such, thus claiming to be all natural, but a test in a lab by the US Food and Drug Administration revealed that it actually contains a VERY unnatural substance... a tweaked form of Viagra. Specifically, it contains hydroxythiohomosildenafil, which is a tweaked version of Sildenafil, the drug name of Viagra (which is a "marketing name").
And this is VERY dangerous, because this drug (yes, it is a DRUG) has the same warning of Viagra, and because it's NOT LISTED on the label of the coffee, drinking this coffee may lead you to have an adverse, possibly DEADLY drug interaction if you're also taking other drugs, such as heart medication. Combination may lead you to have VERY VERY low blood pressure, possibly fatal.
So much so, FDA issued an OFFICIAL WARNING against the product and company in 2010, after asking the company to issue a voluntary recall (and got no answer).
http://www.fda.gov/downloads/ForConsumers/ConsumerUpdates/UCM216888.pdf
http://www.npr.org/blogs/health/2010/06/21/127984213/magic-power-coffee-s-secret-revealed-viagra-like-ingredient
A few days late the company FINALLY issued a nationwide voluntary recall.
A formal warning letter was sent by FDA to the company behind this illegal stuff dated August 23, 2010:
http://www.fda.gov/ICECI/EnforcementActions/WarningLetters/ucm225432.htm
Which basically means this stuff is going to be ILLEGAL no matter how the company will tweak it. From there the company's basically dead.
Yet idiots (yes, I meant that) are STILL hawking this ILLEGAL substance TODAY, well after the warning.
If they had done some research, they would have found (confirmed by Troy Dooly and Len Clements) that the coffee company was owned by an Adult Entertainment company (i.e. porn) who apparently went to some lengths to hide the direct association.
If you search for the product name you'll still find tons of videos, presentations, and even websites online as proof that tons of people fell for this scam.
What's the lesson? Don't believe in the "all natural" label. It can be fake (Also see the O.M.G. link below. There are MANY companies that put drugs in the "all natural" products so they can claim it works.
Viagra is the trade name for a drug called Sildenafil. Viagra is one of a class of drugs known as PDE-5 (Phosphodiesterase type 5) inhibitors. Viagra and the other PDE-5 inhibitors can help men with erectile dysfunction (male impotence) by enhancing the erectile response when a man is sexually stimulated. Aside from Viagra, the other drugs in this class are Cialis (Tadalafil) and Levitra (Vardenafil).
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