This looks familiar: SEC shuts down two ICOs (RECoin and DRC) for bogosity

Two days ago (September 29th, 2017) SEC shut down two companies ran by Maksim Zaslavskiy trying to promote ICOs, or initial coin offerings. Zaslavskiy claimed his cryptocurrencies are backed by Real Estate (REcoin) and Diamonds (DRC - Diamond Reserve Club/Coin). Turns out they are just bogus claims.

For those who track this sort of things, this is a virtually beat-for-beat clone of an earlier scam, Gemcoin, "backed by amber", shut down by SEC back in 2015.

Gemcoin was a fictional cryptocurrency released by USFIA based in Arcadia, California. Its head is Steve Chen (also known as Chen Li 陳力).  Chen ran 13 different entities that dabbled in MLM telecom, real estate, jewelry and gemstones, art imports, and so on, and also encouraged recruitment from inside China. In 2014, his latest scheme, American Mining 美洲礦業 collapsed in China leading to multiple arrests. American Mining also promised massive profits by investments in amber.

Steve Chen's final scheme, Gemcoin, is aimed at overseas Chinese ex-pats. It is supposedly a cryptocurrency like Bitcoin but backed by amber. It also claimed amber is very valuable and USFIA has exclusive mining rights and jewelry factory in the Dominican Republic. It had the backing of several local celebrities, including former mayor of Arcadia John Wuo. Steve Chen and his second, Leonard Johnson, ran investment seminars in multiple Chinatowns across North America, sometimes even dressing up his security guard, John Zhang, as a "jewelry appraiser".

When SEC finally shut down USFIA/Gemcoin in 2015, the scheme had taken in over 30 million dollars. John Wuo, who had endorsed Gemcoin, quickly resigned as city councilman "due to health reasons".  And the truth started coming out... The receiver who took over the company said there are no gem grade amber in storage, just regular 'souvenir' grade stuff. And the alleged contract for the mine doesn't exist either. It was all one huge hoax scam. 

When you go through the history of REcoin and DRC, you will find a familiar albeit accelerated pattern.

Scam Tactics: Two-Face, revisited

Previously MLMSkeptic has covered "two-face", i.e. present two separate distinctive personalities to different audiences, as an Herbalife tactic.  Tell government and Wall Street 72% of participants do NOT want income, while holding a convention cheering on those who did profit and entice those who haven't joined with prospects of income.

But there is an even simpler version of two-face... present someone NOT as who they are, by simply dressing them up as something else.

And there's an update later about how Gemcoin / USFIA is being condemned in Vietnam... but first...

Those of you who keep up with the USFIA / Gemcoin developments should recognize this guy (photo from May 29th 2015 USFIA event):

Live ammo shooting coach Security Guard Chang (Zhang, actually) Right 5, photo with fans

With a bit of help from the newspaper ChineseDailyUSA (owned by Sho Tay of Arcadia, BTW) we've determined the guard's surname is Zhang (yes, I misspelled it in the translation).

And with a different photo, where the guard is now... "international jewelry appraiser", was identified as John Zhang.

Life412.com / Professional Gem Appraiser John Zhang (Right 2), Company VP Leonard S. Johnson (Right 3)
international market president Alicia Gesier (Right 4)  and Toronto International Market President eric Wu (Right 7)

If you're wondering why did the translation differ... I'm just going with original material, man.

But recently I came across a different coverage of the same Toronto event...

torcn.com / USFIA VP Leonard S. Johnson announcing USFIA Currency Fund Gemcoin's formal release and introducing
Alliance Financial Group (AFG) background and its affiliate USFIA Currency Fund
the guy on the right is, according to placard: John Zhang, international jewelry appraiser

So we have his full name, "John Zhang", and a search at Bureau of Security and Investigative Services, who licenses security guards and investigators, and you get "ZHANG JOHN BAO PING" of West Covina, CA.

The logical conclusion is the "jewelry appraiser" and "security guard" are the same person: the security guard was dressed up as "jewelry appraiser" for the Toronto event, and possibly for the other events in various Chinatowns as well.

That is two-face, at its most basic: present one face, the guard face, to the locals, then at where people don't know you, you can be other people, like "appraiser".

And the Toronto event and its coverage belies the recent "denial" of USFIA, where they claimed they don't even operate Gemcoin.