Vemma update: Vemma / BK Boreyko / Tom Alkazin said it's ALL affiliate's fault

Vemma, BK Boreyko, and Tom Alkazin each had filed response to FTC's case. From here on, it's clear what their strategy is:

To all the YPR Vemma affiliates...

IT IS ALL YOUR FAULT! (you deserved to be scammed)

Why, you thought I was kidding? 

Excerpt from Vemma's official response:

...Consumers represented by the FTC knowingly and voluntarily, and possibly unreasonably, exposed themselves to any claimed losses with knowledge or appreciation of the risk involved...

BK Boreyko's response also contained this section. 

Tom Alkazin's response is slightly shorter, but said the same thing:

...Any consumers represented by the FTC knowingly and voluntarily assumed the risk of losses.

In other words, if you lost money, it's because you are stupid, not because they tricked you. 

But this attitude of victim blaming is hardly unique.  It is a frequent defense by scammers, who basically said "the victims deserved to be fleeced". 

Scam Tactic: Speak in Half-truths, or how Vemma is trying to create value out of bull****.

Speaking in half truths is the best way to scam. You sound as if you are telling the truth, esp. if that's all the truth you know. You can't be lying if you don't even know the other half, right?

That's why you should fact-check any PR claims, esp. those without any links for you to verify the claims, and if the evidence themselves need to be fact-checked.

Let's take one recent example, when a Vemma fan (what I'd refer to as a Vembot) posted basically a cut-n-paste PR speech "how dare you compare Verve to Red Bull". Okay, I made up that title, but that is accurate.  His words in blue, my comment will be in red.

For those trying to do a cost comparison with Red Bull, you are obviously missing the entire concept of Vemma.

Oh, I think we understand you all too well. It is you who don't understand Vemma... 

The clinically studied nutritional supplement Vemma cost about $2.00 per serving, if you purchased the stand alone Vemma product. 

But did you actually read the two "clinical studies"? (NOTE 1)

Verve has the same 2 ounces of Vemma, plus the components of the energy drink. Yes the price is about $2.80 a can, but $2.00 is the Vemma supplement. So the energy drink component is really only $.83.

You set your own prices. You can say it's worth $1000 if you'd like. There's nothing to compare it to. In fact, there's not even any proof that mangosteen has any benefit on the body. But more on that later. (NOTE 2)

You show me where red bull has 12 vitamins, 63 minerals, mangosteen, aloe vera and green tea. Show me where Red Bull paid 250000 to run full clinical studies to see exactly what happened in your blood after drinking it.

You show me what those "63 minerals" are, and what effect they have on the body. Show me how ECGC is not harmful to the body. Show me how two little studies in China, on self-reported results prove "what happened in blood". (NOTE 3 again)  

Until you can show me that trying to compare the to is like comparing a Ford Fiesta to a Ford Mustang. They are both Fords (energy drinks), but they are not the same thing and they dont cost the same thing.

Vemma is no-name energy drink with an unproven secret ingredient. The analogy is bull****. 

Now let's look at the footnotes...

Why Italy Said Vemma's a Pyramid Scheme; Analysis by TINA

My Vemma Haul! (Photo credit: BenSpark)
But who's actually getting (keel)hauled? 

Truth in Advertising, i.e. TINA, has published a full analysis and translation of why Vemma was deemed a pyramid scheme in Italy back in March 2014.  From TINA article:

The investigation by Italy’s Competition and Markets Authority (AGCM), which sanctioned Vemma €100,000 (roughly $140,000), began in June 2013 after two consumers complained about the Arizona-based company’s marketing and sales practices. During the investigation, Vemma proposed changes to its Italian compensation structure. It also announced changes in its U.S. structure. But a TINA.org analysis has found that the changes to the U.S. compensation plan do not make the plan significantly different from the one Italian regulators found to be a pyramid scheme.

Here are some interesting facts about Vemma's membership in Italy, released by AGCM, where Vemma was given months to cooperate with the investigation, and even presented a defense.

• Only 27% of associates were eligible for bonuses by regularly ordering products from Vemma.
• Fewer than 100 individuals on average generated six-month sales commissions higher than €1,000 (about $1,300 in June 2013), while nearly all the other associates received quite low or even paltry compensation.
• A significant portion of the orders consisted of purchases made by associates themselves, presumably for their own consumption, which in the network are known as “autoship” sales.
• Approximately 20% of the total income generated from product sales was obtained from the sale of expensive Vemma packages called “Builder Packs” that cost €599 or €999 (about $700 to $1,300 in June 2013), and over 60% was generated from autoship sales.
• Only about 16% of the income was generated from the sale of products to third parties.
• Only 24% of associates had a VAT number (European version of "resale license"), which would enable them to sell products to third parties.