Showing posts with label Blood Glucose. Show all posts
Showing posts with label Blood Glucose. Show all posts

Wednesday, June 28, 2017

Overpromise and Underdeliver: the HELO band

Those of you who have diabetes or pre-diabetes may have been spammed on Facebook or similar social media sites by someone marketing the HELO band. At first look, it is basically something like a Fitbit or such. However, it had promised in Jan 2017 something that had never been achieved by anyone: non-invasive continuous blood glucose estimation. See press release dated Jan 10, 2017.

PRNewswire press release from WRMT where it claimed it will
launch blood glucose estimation tech in its "Helo" wellness band
dated Jan 10th, 2017
However, it is interesting to note that NO SUCH FEATURE was mentioned on World's official website, worldgn.com

worldgn.com shows no blood sugar feature on their HELO device as of JUN-28-2017

Now isn't that interesting...