What is Business Porn, and Why Is It Bad For You?

Ever wonder who writes those books about MLMs? Or "how to become a millionaire" type books?

Probably nobody you ever heard of.

G.K. Chesterton once wrote in his essay The Fallacy of Success,  "...On every bookstall, in every magazine, you may find works telling people how to succeed. They are books showing men how to succeed in everything; they are written by men who cannot even succeed in writing books. To begin with, of course, there is no such thing as Success. Or, if you like to put it so, there is nothing that is not successful. That a thing is successful merely means that it is; a millionaire is successful in being a millionaire and a donkey in being a donkey."

Don't get me started on Robert "Rich Dad" Kiyosaki... As I've written about his bargain with MLM, and how his success is due to selling to MLM, not due to his own success. He had f***ed over at least two of his partners. His advice on MLM doesn't even fit his own quadrant system. And he doesn't understand what Ponzi is but managed to write about it any way for Yahoo Finance.

Yet people seem to regard him as some sort of financial genius. Why?

Frankly, Kiyosaki, and many of these so-called business advice writers, write "business porn".

Do you know what is business porn? No? Do you know what regular porn is? It's sex, with the boring parts edited out and dressed up to look the most exciting that few if any sane people would f*** that way.

Porn is fake. It's a SIMULATION of sex. Business porn is the same... books that explain to you the bloody obvious: making money is good. Stock photos that you wish your office look like, and so on. It's NOT REAL.

People who buy these books think there's "that one thing" they will "realize / get" to suddenly turn failure into "success". Often it's something about "attitude" (or mindset), or "gadget" or tool or system, or certain behavioral gimmicks that somehow symbolizes "leadership". They put up the stock photos that their business would never look like, or sprout cliche slogans like "you have to fake it to make it".

But just as porn is not real sex, business porn is not real business advice, even though they sure sound like real advice.

MLM Basics: The Truth Behind "MLM Confidence"... When Being Confident Is Actually Stupid, not Smart

It seems that MLM / NM placed a LOT of emphasis on "confidence". If you search for "mlm confidence" you will get 441000 results (as of post date)

But what does this really mean? The first link, from which I quote:

If you lack confidence it doesn't matter how much studying you do you won't be able to grow your business... The key to creating rock solid confidence is to develop your beliefs. 

So what are the "beliefs" that this author advocates?

• Trust MLM industry (by reading Robert "Rich Dad" Kiyosaki)
• Trust Your Company (by looking for the upside)
• Trust Your Products (by consuming them yourself)
• Trust Yourself (by telling yourself "I am the best")

While I'm reasonably certain the author meant well, and these tips may have helped him, none of the nuances in his advice were discussed. And there are indeed a LOT of info that the author had not presented about how to develop this positivity.

Basically, all this confidence build tips means throwing "due diligence" out the window.

And that's very stupid.

Let's find out why.

Scam Psychology: What Are YOUR Communication Vulnerabilities?

Scammers are often very good communicators. They can tailor their message for a wide variety of audiences and they are quick in recognizing your particular communication vulnerabilities, and thus, exploit you using those vulnerabilities. To counteract this, you need to know what type of communication vulnerabilities do you have. These are four questions you need to ask. Are you:

• Idea or evidence?
• Direct or diplomatic?
• Think about it or go all in? 
• Accept a map or blaze your own trail? 

Each of these questions may indicate a communication vulnerability. If you have more than one, you need to beware. If you have 3 or 4 you may be especially vulnerable. You may want to keep score for yourself. 

Are you an Idea person or Evidence person?

Some people are caught up in ideas. As long as they like the idea they could care less about the evidence. It's much like ideology, or as Stephen Colbert put it "Truthiness". Others are more about the evidence, and refuse to commit to an idea until they see enough.

In general, scammers prefer "idea person" as they are much easier to sell to. Once they sell the "idea",  the "idea person" will look for evidence to convince him- or herself.

Scams often involve a nebulous high concept (the "idea") that sounds logical and feasible, but in reality have tons of complexities that most people are not aware of or are impossible to research without being a professional.  The evidence people would want more evidence, while idea people would just accept the idea without further proof.

If you're an "idea" person, add 1 to your score.


Are you a direct person or a diplomatic person? 

Do you prefer cutting straight to the point, or do you prefer a bit more socialization?

Scammers prefer those of you who socialized, as they want to hit you with (real or fake) social proof and exploit various cognitive biases that all people have. They can also distract you with fancy displays and language, bandwagon effect, crowd hysteria, shilling, and other tricks.

Scammers also don't want any "direct" person to ask questions about more evidence. If you are too diplomatic you may never get any evidence, or just enough to convince yourself.

Scams often involve fancy events, elaborate presentations, exotic locations, and so on, where you mingle with people who were already convinced of the "idea" (see above).

If you're a diplomatic person, add 1.