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| English: This bright gas lamp has three mantles in UK (Photo credit: Wikipedia) |
From Wikipedia: Gas-lighting (or gaslighting) is a form of mental abuse in which information is twisted or spun, selectively omitted to favor the abuser, or false information is presented with the intent of making victims doubt their own memory, perception, and sanity.
Scammers LOVE gaslighting, because they need to destroy victim's sense of reality, so they can substitute their own alternate reality, where selling is buying, black is white, and profit is loss.
Scammers deny facts that they don't want to explain (i.e. inconvenient truth). They will insist that the victims remembered it wrong. It wasn't like that. If victim is already weak-willed, victim will question his or her own reality... Did it happened the way I remembered it, or did I just imagined it? Was the way I learned selling really what selling means?
Scam victims who complained are dismissed as "whiners" and shouted down by shills, denigrated as "unbelievers" who "do not share the vision". Often, there are outright threats, from threats to cancel membership (triggering FOMO, fear of missing out), to verbal abuse to threats of physical abuse to legal threats (Cease and Desist orders) to even death threats. The victims were ostracized and put down emotionally, manipulated into believing it was their own fault for failing, that the system worked for everybody else, thus it must be the victim's own fault. Any one who failed is automatically weak, unbelieving, and sometimes, traitors who want to blame their own failings on the organization, and so on.
Pyramid schemes are very good at that. If one wins, the system gets credit as "the system works!" Individuals get no recognition unless some are needed to be shown in award ceremonies, but only to entice people who are on the fence. If one does NOT win one is blamed for the failings, as in "You must have screwed up! It worked for everybody else!"
