In May and June 2014, a new energy drink suddenly popped up on the market called "Energee", backed by some "Integrity Asset Group", who apparently announced that they will be the primary sponsor for Bryan Herta Autosports's Indy Car, and they have the pictures to prove it. This is the announcement on
BHA's website:
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| BHA announcement that Energee will be their sponsor for IndyCar, as of 09-MAY-2014 |
Yet less than 2 months later, 31-JUL-2014,
BHA is suing Integrity for breach of contract.
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| BHA sues Integrity Assets Group, et al, 31-JUL-2014 |
That of course doesn't stop all the press releases, and publicity photos, announcements, videos... Mostly to Spanish speaking folks esp. South America.
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Spanish promoter touting Energee as "next best income opportunity"
promises bazillion more products like electronics, vehicle tires, and more |
What happened, and why did IndyCar and a famous Indy racing team accept an unknown sponsor?
Lack of due diligence.
Let us do a little research into what is this "Integrity Assets Group" ...
